GRANDPANO · Product strategy · 1 Oct 2026
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12 flat-fee products and 18 processes where hours burn, visible and invisible. Built on 12 months of Productive data (26 Sep 2025 – 25 Sep 2026), the sold-vs-real margin per product, and the 2026 invoice archive.
A product is a fixed deliverable at a fixed price. Its price is set by the value the client gets, and the hours behind it are cut by templates, libraries and AI.
For comparison, GP products today: 3D exterior −27 % (−69.7 k €), 3D interior −13 %, Apartment cards −18 %, Configurator −13 %, App −16 %, Account & PM +2 %. The ones already near the target are the standardized ones: Holo-apartments 66 % (135 €/h), Drone 78 % (210 €/h), 2D other 88 %, Brand & print 51 %. The pattern is that repeatable outputs make money and custom builds lose it.
Vertical = residential/commercial developer, from pre-sale to handover. Bar: dark = hours we spend, light = hours of value we charge.
| Bundle content | Separate price | Effort |
|---|---|---|
| P1 Holo-Apartment Pack + P2 Apartment Card Engine + P3 Price-list Module + P7 View from Every Floor + P8 Developer Landing Sprint | ≈ 32 000 € | ≈ 120 h |
| Bundle price, 1 contract and 1 kickoff, then a 190 €/month licence | 27 900 € | ≈ 110 h → 76 % margin |
The bundle replaces today's custom "website + 3D + cards" projects, such as BRIXX: sold for 166 891 €, planned 1 990 h, real 2 617 h (+31.5 %). Web was +107 % and UE development +105 %.
Visible = logged in Productive but not priced or controlled. Invisible = not logged, not billed or logged in the wrong place. Each item says which product or rule fixes it.
€ = hours × 45.51 €/h cost per seat, rounded. Some categories overlap (for example, feedback hours also sit inside the 3D overrun), so do not add the rows together. A realistic recovery is 20–30 % of the visible hours and most of the unbilled extra work.
| Product | Sold € | Plan h | Real h | Δ h | Result € | Margin | €/real h | Verdict |
|---|
Source: productive/data/analyza_projektov/miro_produkty.csv, aggregated over all projects. Amounts exclude VAT. Sold = Productive budget revenue, not the invoices. Cost = real hours × team cost-per-seat rate.
| Step | What | Owner | When |
|---|---|---|---|
| 1 | Pick 4 pilot products with the best data: P1 Holo-Apartment, P2 Card Engine, P7 Drone Views, P10 Brand Starter | Ivan + Lubo | Oct 2026 |
| 2 | Write scope sheets and price list, and build Productive budget templates with norms | Account leads | Oct 2026 |
| 3 | Build engines: card generator (Excel → PDF/web), price-list module, configurator core | Programmers (from the 3 479 h of internal dev time) | Nov–Dec 2026 |
| 4 | Change-order process and feedback form live on all new projects | PM | Nov 2026 |
| 5 | Measure each product: real h vs 30 h norm and margin vs 80 % target, as a monthly report from Productive + Caflou | Ivan (reports) | From Dec 2026 |
| 6 | Launch the Pre-Sale Launch Kit bundle and the subscriptions (P11, P12) | Sales | Q1 2027 |
Product prices and effort norms are proposals, calibrated against GP's own medians. Validate them on the first 2–3 deliveries of each product before you publish the price list.